Each year, I conduct a short survey of Canberrans so as to gather some local intel on how content, and some other marketing elements, influence them.
I had 170 responses which was great. I have no idea if that is a statistically valid sample (about the only real part of stats at uni I remember was the bit about trifecta combinations!). To be honest, it doesn’t really matter. I just wanted to create something that was a bit of a conversation starter with clients.
And now it is finished and you can see the results below.
Click on the image to view a larger version. It’s A3 print ready if that’s how you roll.