SponServe is an Australian tech start-up that builds software for rights holders and brands to manage their sponsorships.
As a start-up, SponServe needed to make a splash when entering the market initially in Australia but then later in the UK and USA. However, they didn’t boast the bigger budgets that a lot of well-established businesses have.
I developed a content marketing strategy that was designed to demonstrate SponServe’s expertise and build trust among the industry. The goal was to generate subscribers to the email database which could then be converted into software demonstrations and ultimately clients.
The marketing tactics developed and implemented included:
regular blogging by the MD, an industry first podcast called Inside Sponsorship, weekly eMail newsletters, marketing automation, eBooks, social media (LinkedIn, Facebook, Twitter), a website, paid LinkedIn ads, a free sponsorship health check tool, a sponsorship planning tool, press releases and high converting landing pages