SponServe is an Australian tech start-up that builds software for rights holders and brands to manage their sponsorships. As a start-up, SponServe needed to make a splash when entering the market initially in Australia but then later in the UK and USA. However, they didn’t boast the bigger budgets that a lot of well-established businesses [...]

Touch Football Australia


A strategic marketing review was conducted to ensure that Touch Football Australia was well placed to service its market effectively and prepare for significant organisational change. In-depth exploratory interviews were conducted with Touch Football Australia staff to gain an understanding of their roles, as they related to marketing, as well as their views and opinions [...]

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