Project Description

Infinite Networks began with one goal in mind: helping organisations thrive through the application of industry-leading technology.

They wanted to create a team that delivered not only the best solutions but the best service too.

Today, they remain committed to being the best that they can be.

After almost 20 years of business, Infinite Networks wanted to refresh its marketing. Their goal was to better define their target audiences, deliver targeted messaging, and nurture them in a cost-effective way.

Content Grasshopper used Marketing Builder, the product it developed, to guide Infinite Networks to a new marketing plan that management had understanding, buy-in, and ownership of.

The result is a marketing plan that clearly defines three distinct target audiences with fully developed personas. There is a calculated focus on the correct stages of the sales pipeline and objectives are identified, each with S.M.A.R.T goals aligned to them. The plan outlines the numerous marketing tactics that will help achieve those goals and a reverse-engineered budget was created along with a marketing calendar.