About Us.
IT’S NOT ACTUALLY ABOUT ‘US’
Most businesses use this page ‘About Us’ to bore you with tales of how good they are. They don’t realise that this section should not actually be ‘about us’ but instead should be about how they help ‘you’.
You are probably here because you have a marketing problem you want to solve. That’s what I do; I solve marketing problems. Most people want to jump straight to tactics and solutions e.g. “We need social media help”. That’s a few steps too far. Instead, there are two important questions:
- What problem are you trying to solve? Yes, I know you want more customers/revenue but we need to think more deeply than that.
- What does success look like?
Once we’ve figured all that out, I can have a look at what marketing tactics you’ve tried in the past and come up with ideas that I think can work for you. Mostly I’ll focus on unpacking your expertise and turning it into awesome content that will attract, convert, and retain customers.
Services.
ANYTHING YOU NEED
APPROACH.
PRACTICAL SOLUTIONS.
I’ll spend time understanding your business and considering which combination of marketing tactics will give you the best results from:
01. PAID.
This doesn’t just include your traditional advertising but also tactics such as social media advertising and Google Ads.
02. PRODUCED.
Engaging content that demonstrates your expertise and builds trust at each stage of the buyer decision process. Think blogs, whitepapers, case studies, infographics, podcasts, video etc
03. PEOPLE.
Massively powerful but usually under-utilised, your networks, both formal and informal, is one of the most cost-effective tactics you can strengthen.
MKTG Skills.
QUALIFIED & EXPERIENCED.
I’m different to a lot of other marketers because I actually have marketing qualifications (Master of Marketing with Distinction), massive experience and I teach marketing at UC. Not only do I understand the theories of marketing but I’ve been applying and teaching them for a long time and in many different situations.
WHAT THAT MEANS FOR YOU.
I’ll use these skills to give you practical advice while following one of my guiding principles – “I’ll never tell you to do something I wouldn’t do myself if it was my business”.
MKTG BLDR.
THE EASY WAY TO BUILD A MARKETING PLAN.
Marketing Builder is a card-based system, supplemented by online video lessons, that walks you through, step-by-step, the most important things in a marketing plan, and results in a visual representation of your marketing where you can easily see how people will engage with your business as they move from awareness through to a customer or client.
Whether you are a small business owner, trying to develop a marketing plan that you can actually use and are confident in, on that very limited budget, or a seasoned marketer wanting others in your organisation to have real buy-in and engagement with your marketing, then Marketing Builder is perfect for you. .
PODCAST.
MARKETING BUILDER PODCAST.
Short, Sharp, & To The Point Advice
You’ll get lots of little bricks of marketing advice to help you build up your marketing and your business. Each episode jumps straight into a topic and provides you with short, sharp, and to the point marketing advice that is easy to understand and that you can apply to your marketing straight away.
LISTEN TO THE TRAILER
Work.
FAV PROJECTS.
Clients.
THE HAPPY PEOPLE.
I can tell you whatever I want; hey, it’s my website! However, I’m super proud of all my clients and here is what a few have to say about me.
“Your work always helps us present our business in the best possible light. Thank you for all your efforts and speediness! It really does allow us to move quickly and deliver things to clients that look amazing.”
LOUISE MAYO – Bull & Bear Special Assignments
“We used to have plenty of good ideas yet lacked direction & knowledge to implement. We now have a structured plan, professional presence, and our staff, suppliers, and customers love our marketing and it shows in our results.”
ALEX BRENNAN – Blue Ink Group
“You’re transforming the business by creating marketing that is actually engaging clients; helping us get immediate insights, make fast decisions, & build visibility with potential clients. Thanks for all the amazing advice you give!”
SHELLEY THOMSON – Experience 360