Project Description

Critique Accounting & Bookkeeping is a boutique business with a huge reputation in the market for great customer service.

Critique’s website and logo were long overdue a refresh. The business had grown significantly both in services, clients, and staff. The old logo and website just didn’t portray the business the way it needed to.

Critique’s owner is full of life – a great character who is massively friendly and approaches work with speed and efficiency yet with an eye for detail.

The solution was a bold and clean logo and a new website than says “Hey, we are fun. Get in contact!”

The content for the site was also developed including sourcing testimonials from clients using a unique interview approach that produces testimonials that are a true reflection of the client’s views, doesn’t overly impose on them in creating it, and actually makes it sound like a real person (as opposed to the boring bleached ones you read on so many other sites! Yawn zzzzz).